SmartChoice by Koala
Show the right protection. Every time.
SmartChoice selects the most relevant protection products for every booking, using trip context and real traveller behaviour.
Every booking. The right product mix.
One engine.
Smarter product selection.
SmartChoice is built into every Koala integration. It analyses each booking to select and prioritise the protection products most relevant to that traveller.
Product selection
Product prioritisation
Product combinations
Journey-specific recommendations
Market-specific strategies
Commercial experimentation
Built into every API and SmartBlock integration.
Nothing else to implement.
Why SmartChoice is different
Less complexity. More relevance. Better decisions.
SmartChoice selects and prioritises the protection products most relevant to each trip, traveller and booking context.
The right products. Not every product.
One engine. Smarter product decisions.
Every booking reveals more about what travellers need.
Better signals. Smarter selection.
SmartChoice learns from real traveller behaviour and product performance to continuously improve selection and prioritisation.
Monitors traveller behaviour and product performance
Identifies selection opportunities
Tests new product combinations
Measures real-world impact
Deploys the highest-performing strategies
Why partners choose
SmartChoice
Smarter product decisions
Present the protection most likely to be relevant for every booking.
Less choice overload
Create a simpler purchasing experience by showing what matters most.
Higher conversion
Improve performance through relevance, rather than simply adding more products.
Continuous experimentation
Test product combinations and selection strategies using real-world performance.
Built in by default
SmartChoice is included in every Koala integration, with nothing additional to build or manage.
Turn relevance into a revenue driver.
Increase ancillary revenue by showing every traveller the protection that matters most.
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